Design Stories

Akbank Service Design Team

Phygital Customer Onboarding Experience

Thursday, 10 September 2026

Nextgen SME sales and service model

Akbank Service Design Team integrates customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, they offer personalized multi-product bundles in a single flow, enabling digital activation of up to 7 products. Their first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. They employ a reward-based sales model to increase both customer relationship depth and sales efficiency.

Marco Filippo Batavia

Miniaturized Map Technology Device

Wednesday, 9 September 2026

Project Nebula

Nebula Project is a device that incorporates a miniaturized Modified Atmosphere Packaging MAP technology system for food preservation. It represents Saes's first Industrial Design project, aimed at implementing design driven innovation methodologies within the company and exploring their applicability in laboratory workflows. It is estimated that approximately 930 million tons of food were wasted in 2019, with around 60% of it being discarded by consumers at home. Nebula aims to address these challenges by leveraging cutting edge technology to empower individuals to reduce food waste.

Deeeep Creative Lab

Customer Experience Website Packaging

Tuesday, 8 September 2026

Urbaner

Urbaner is a brand and service strategy for a beard grooming product created for the Japanese market. The strategy covers product planning, a responsive one-page website, packaging and an online community. The trimmer uses a motor and high-carbon steel blades made in Japan, and its compact form allows beard adjustment at any time. The packaging combines varied typography with a simple inner box that explains product use. Urbaner presents grooming as a way to express personal style, and the website guides visitors from first interest to purchase.

Mohammad Limucci

Piano

Monday, 7 September 2026

Porochista

The Porochista piano is a blend of advanced technology and modern design. Featuring a large Oled screen for displaying notes and dynamic capabilities, it offers a distinctive playing experience. The matte black color combined with bronze accents gives the piano a refined beauty that caters to modern and diverse tastes. Its design enhances the visual appeal of any space and, with its modern technologies, provides a new level of performance and functionality for both professional musicians and music enthusiasts.

Shanghai Yitong Cultural Communication Co.,Ltd.

Musical Instrument

Sunday, 6 September 2026

Suwen

Suwen is a guqin, a traditional Chinese stringed instrument, reinterpreted for modern playing. The form follows the Tang dynasty qin kept at Horyuji Temple. The soundboard is made of aged cedar or paulownia, and the back is made of catalpa. The base layer blends deer antler ash and raw lacquer. An acoustically engineered interior cavity gives the compact body the tone and volume of a full size instrument. A matte grain lacquer finish creates a dry, non slip surface. A widened string anchor at the tail eases finger movement for beginners and for players with smaller hands.

Pardis Karimi

Hybrid Grand Piano

Saturday, 5 September 2026

Lyrion

Lyrion is a hybrid grand piano that combines a classical acoustic action with digital technology. The body is made of high-performance carbon fiber composite and precision-engineered aluminum, which reduce weight and support long-term stability. A rotating monitor reveals an integrated display used for sound adjustment, recording and score reading, with adjustable height, size and viewing angle. Motorized lid and key mechanisms operate through silent calibrated systems, and the ambient lighting can be adjusted. A built-in battery allows up to 20 hours of use.

Design Stories

Nextgen SME sales and service model

Project Nebula

Urbaner

Porochista

Suwen

Lyrion

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Nextgen SME sales and service model

Project Nebula

Urbaner

Porochista

Suwen

Lyrion

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER