Urbaner
Urbaner is a brand and service strategy for a beard grooming product created for the Japanese market. The strategy covers product planning, a responsive one-page website, packaging and an online community. The trimmer uses a motor and high-carbon steel blades made in Japan, and its compact form allows beard adjustment at any time. The packaging combines varied typography with a simple inner box that explains product use. Urbaner presents grooming as a way to express personal style, and the website guides visitors from first interest to purchase.
Continue reading
