Design Stories

Enjoy Happy Food

This design project shows how to transform a traditional fish vendor into a modern social e-commerce brand as a response to the epidemic, and to bridge the gap between traditional fish market shopping and online shopping lifestyle. The brand is rooted in the vendor's 40 year fisheries professionalism, traditional market's way of customer social interactions, and takes customization orders from customers via Line (a most used social app in Taiwan) to deliver freshest, daily caught sea fish and recommended cooking recipes.

Jelly Tea

Jelly Tea is a functional food. Regimen requires considering both the nutritional value of food and the cultivation of life habits. Jelly Tea uses Chinese medicine and food homologous materials as raw materials. The gamification experience added to the service system can help users develop long-term habits. This new forms of health preservation methods have been embraced by the young generation.

Draw One

Draw One Calendar is a minimalist calendar that uses the form of a tissue box as a metaphor for the preciousness of time, and the form of paper drawing also means to cherish time like saving paper. At the same time, the user can also see the remaining tissue through the opening on the front of the calendar, linking it with the rest of the year. Draw One Calendar wants to convey a correct concept of time, that is, cherish time and live in the moment.

Type V

The design is based on the very essence of music (from the designer's perspective): the emotional freedom, the never ending flow, the energy of a stream one can feel looking at a yacht piercing the waves or a jet crossing the skies. It's dynamic shapes meet minimalistic approach: one pickup, one volume knob, black colored hardware and body, black ebony fretboard, making it's futuristic stealth-like appearance more expressive and elegant. Well balanced, providing easy access to the top frets, this extended range guitar offers great playing experience in many different styles.

Good Design Trophy

Steganography

A new approach for billboard advertising. Advertising which has the engaging and attractive feature to be invisible, except for the intended viewing target audience. There are many commercial applications from landmarks, shop advertising facades, signs for the visually impaired to name but a few. The world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising, there is no better time to look for new and exciting solutions to this problem.