Design Stories

Draw One

Draw One Calendar is a minimalist calendar that uses the form of a tissue box as a metaphor for the preciousness of time, and the form of paper drawing also means to cherish time like saving paper. At the same time, the user can also see the remaining tissue through the opening on the front of the calendar, linking it with the rest of the year. Draw One Calendar wants to convey a correct concept of time, that is, cherish time and live in the moment.

Type V

The design is based on the very essence of music (from the designer's perspective): the emotional freedom, the never ending flow, the energy of a stream one can feel looking at a yacht piercing the waves or a jet crossing the skies. It's dynamic shapes meet minimalistic approach: one pickup, one volume knob, black colored hardware and body, black ebony fretboard, making it's futuristic stealth-like appearance more expressive and elegant. Well balanced, providing easy access to the top frets, this extended range guitar offers great playing experience in many different styles.

Good Design Trophy

Steganography

A new approach for billboard advertising. Advertising which has the engaging and attractive feature to be invisible, except for the intended viewing target audience. There are many commercial applications from landmarks, shop advertising facades, signs for the visually impaired to name but a few. The world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising, there is no better time to look for new and exciting solutions to this problem.

Magnetic menu

A few plastic transparent foils linked with magnets that serve as the perfect cover for different types of printed material. Easy to use. Easy to manufacture and maintain. Long-lasting product that saves time, money, raw materials. Environmentally friendly. Easily adaptable for different purposes. Ideal use in restaurants as a cover for menus. When waiter brings you just one page with fruit cocktails, and just one page with cakes for your friend, for example, it’s almost like personalized menus made just for you.

Paperclip Armrest

The Paperclip Armrest is a dual-level armrest that allows neighboring occupants to use the same armrest at the same time- useful in eliminating the frustration that occupants in tight seating arrangements face, such as in the theatre or in the economy class cabin. The Paperclip Armrest is a simple and elegant solution to an age-old problem. It is a design concept that can appear in many different shapes and forms.