Biodiversity Friendly recognizes products and services that favor the conservation and upkeep of biodiversity. This project focused on developing a differentiation strategy for Biodiverse Friendly in six production systems in Mexico: Coffee, Cacao, Honey, Silvopasture, Forestry, and Eco-tourism. A visually appealing system was developed applicable in rural and traditional contexts as well as in the premium markets to characterize products and services with biodiversity-friendly practices. This strategy addresses a multi-target audience while positioning the value for the Biodiverse Friendly.
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